Overcoming Challenges to Enable the Potential of Metaverse Platforms: A Qualitative Approach to Understand Value Creation

Metaverse is the buzzword of modern society. Practitioners and researchers have discussed metaverse platforms extensively, but potential meaning remain controversial. In this paper, we investigate identify challenges that enable platforms. If these are overcome, there will be value creation for practitioners, organizations, We used a qualitative approach whereby interviewed 34 experts to challenges, potential, associated with metaverse. Our results demonstrate technical societal obstruct ability handle user-related organizational challenges. can use opportunities our participants identified create functional, social, emotional value. work theoretically contributes current knowledge on by elaborating handling platform ecosystems determining instrumental in their realization. With approach, provide room directions future research develop better understanding role findings useful practitioners presenting organizations must overcome or participate ecosystem. Furthermore, present vendors identifying relevant processes transferred into